THIS YEAR'S Great Midlands Fun Run already looks set to be a record-breaker – after all the available spaces were filled six days ahead of the deadline.
All 7,000 spots at his year's event in Sutton Coldfield were taken by 2.10pm last Saturday (March 15) – including 98 dogs, also a record.
Event director, Tracey Spare, said since the spaces were taken he has had more than 100 enquiries asking if they could enter.
It is the earliest the 8.5-mile event around Sutton's streets and park has filled, with the quickest sell out in previous years being 36 hours before the cut-off date.
The six-day early sell out is unprecedented.
"It's fabulous to see the popularity of the event and great to see so many people want to take part in it," Tracey said.
"The frustration is I have had a lot of enquiries – emails and phone calls – to register since. They have all been given the same message – the answer's no!
"This is the earliest we have done it and the fifth year in a row that the Fun Run has had full capacity.
"Friday was our second biggest day for registrations with more than 360 signing up.
"The last two days were a big online rush. It was interesting as there was a lull between 12.30 and 1.45 when England played Italy in the Six Nations, then a rush at half-time and as the game was finishing that was when the final places went!"
Tracey put the quick sell out down to savvy participants keeping track on Facebook and Twitter, as well as the Fun Run's website.
"The biggest change I have seen this year is the amount of activity on social media sites," he said.
"Following, liking, re-Tweeting has helped us raise the awareness of the event. I was updating as regularly as I could."
But the man behind the Fun Run – who has organised the event for more than 20 years – said he regretted not being able to have more entrants.
"I don't like turning people away," he said. "But we have got a capacity for a reason. It's for the enjoyment of the spectators and the participants and we have to reopen the roads. We have to be mindful of how many people we can get around before 3pm. We can't have hundreds of people on the course when the traffic is allowed back!"
Tracey described the registration period as a 'slog' but it is now that the real preparations begin.
"We have 10 weeks to go and I will be getting all the equipment ready.
"The event is about having a good time and fund-raising and I urge everyone to try and raise something even if it's just £20.
"All the sponsor forms will be in the post by the end of this week. Now is the time to get sponsors."
The Fun Run is on Sunday, June 1.