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Sutton Coldfield restaurants cook up new identity in bid to become foodie destination

By Sutton Coldfield Observer  |  Posted: June 10, 2014

By Nick Horner

Ready to serve.... Managers from Sutton Coldfield’s 15 eateries forming the new Restaurant Quarter are hoping to make the town a goto dining destination.

Ready to serve.... Managers from Sutton Coldfield’s 15 eateries forming the new Restaurant Quarter are hoping to make the town a goto dining destination.

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A TASTY new image for Sutton Coldfield’s town centre has been launched as it looks to find the right recipe to attract visitors.

A strip of eateries from TGI Fridays in Lower Queen Street to Panache in Birmingham Road are now to be known collectively as The Restaurant Quarter.

With backing from Sutton Coldfield’s Business Improvement District the 15 independent and chain food outlets have joined forces to ‘encourage more foodies to the area’.

Outlets that are part of the scheme will carry the Restaurant Quarter logo offering ‘everything from tapas to a la carte inspired dishes such as truffled mash’.

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Sutton town centre BID manager, Mike Bushell and Emma Yufera-Ruiz, owner of Don Diego in Manor Road and member of the BID’s board have been working closely with the other 14 restaurants signed up to the scheme, as well as the Restaurant Quarter's ‘jewel in the crown’ – the Grade II listed Empire Cinema.

Emma Yufera Ruiz said: “I joined the BID Board in July 2013 as I could clearly see the benefits we can bring to the town centre. Sutton has so much to offer.

“As a restaurant proprietor, I would like to see all the local restaurants thrive and make Sutton town centre a really popular destination for diners. I am proud to work as part of such a diverse range of restaurateurs.”

This campaign is part of a bigger improvement scheme for the town centre which will also involve going for Purple Flag approval, a quality standard for the evening and night time economy.

Mike Bushell said: “We believe it's the little things that make Sutton Coldfield a thriving area - and it is these small details that can be instrumental in attracting more visitors to the area.

“We are highlighting the simple but important aspects of the Restaurant Quarter, such as affordable parking, great travel links, food variety and money saving offers.”

The aim is to make Sutton’s town centre the latest ‘dining destination’. Restaurants taking part are: TGI Fridays, Nando’s, Jimmy Spices, Don Diego, Ask Italian, Turmeric Jones, Samiah, Pizza Express, Cambaz, Pizza By Goli, Lee Garden, Bolliwood Balti, Nanpan, Lavish and Panache.

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