AN international sweet confectionary maker is to open a new outlet in Sutton Coldfield.
Krispy Kreme, known for its array of doughnut flavours, will be opening at the town's Gracechurch Centre next week, with a kiosk next to the shopping venue's information desk.
The new kiosk-style, based on the iconic green dotty box, will open at 10am on March 14 offering the chain's original glazed doughnuts plus 16 other varieties including the Nutty Chocolatta doughnut, filled with Nutella and the Reese's Peanut Butter doughnut, filled with world famous Reese's Peanut Butter and topped with Reese's Peanut Butter Drops.
* Video courtesy of Krispy Kreme UK's You Tube channel - for more click here.
Krispy Kreme has said doughnut fans will be able to get a taste of the action before the store opens as it will have teams at the shopping centre 'sampling hundreds of doughnuts to lucky passers-by'.
The company confirmed to the Observer that shoppers will be handed lanyards which they will be able to exchange for FREE boxes of TWELVE doughnuts!
Neil Williamson, Operations Director at Krispy Kreme, said: “We're hugely excited to be expanding in the Midlands.
"We've been eager to open up a store in Sutton Coldfield since seeing great success with our Birmingham Selfridges store, and can't wait to welcome shoppers for doughnuts this March."
Angela Henderson, centre manager at The Gracechurch Centre comments: “We're thrilled to have Krispy Kreme opening here in The Gracechurch Centre.
"It's a really exciting addition and a great new offer for our customers. We continually strive to improve our offering and expect this latest opening will be a big hit!"